10 is a theoretical text in which Espacio DECA founder Pepe Gómez-Acebo defines his position as a designer. This exercise is largely inspired by the pedagogy of the architecture department of TU Delft, in which personal argumentation is encouraged and put into context. To this end, 10 does not attempt to be conclusive nor novel but rather speculative and conversational. Its aim is to clear Pepe’s thoughts first through writing and second through discussion with engaged readers.
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Pages 14 and 15Detail image from page 14Cover